My friend Suzy was looking for a new job, and she quickly became frustrated after numerous interviews receiving no offers. In the process of finding a new job, how can we differentiate ourselves from other candidates?

During interviews, we often do our best to illustrate on our preeminent qualities. We ramble with stories of our successes in our previous positions, and we sometimes lose focus on the original question at hand.

We are absorbed in our own story.

As the interviewer, I have experienced these types of situations. I confess that I have lost my concentration multiple times after hearing these 10-minute stories.

After talking with Suzy, I had an epiphany! We spent the next several hours re-reading the Dale Carnegie best seller, How to Win Friends and Influence People. Although there were many outstanding stories, there were four principles we decided were most important when going into an interview. Suzy and I then practiced how we can differentiate ourselves in an upcoming interview.

  • Principle 5, Smile: Not a small, weak, and nervous smile. Have a confident and happy smile that shows how excited you are to be there. This will allow your future employer to know you are not nervous, you are confident!
  • Principle 6, A person’s name is to that person the sweetest and most important sound in any language: The importance of calling the interviewer by name should not be underestimated. Who doesn’t like to hear their own name? It makes them feel important.
  • Principle 4, Be genuinely interested in other people: This is the most important step in your interview. By taking control of the conversation and asking about the problems they have had in the past shows how dedicated you are to their organization.
  • Principle 8, Talk in terms of the other person’s interests: The last principle for your interview is to recant how you will solve those problems if you worked there. It shows confidence you can be the perfect fit for the position.

Does this approach work? After the next interview, Suzy had a job offer by the time she got home. What is the moral of the story? By attempting to sell herself to potential employers, Suzy could not get her feet off the ground. However, when she illustrated the benefits to the employer if she was hired, she got the job. When attempting to sell yourself or a product, always begin with the other person’s needs before yours. You will more often than not make the sale, even if that sale is you.

How can you put these principles into action and get hired at your dream job? Download Dale Carnegie’s Golden Book for access to all of the Human Relations principles!

Posted by Mary Kuniski

Mary Kuniski is passionate about the Dale Carnegie principles delivered over 100 years ago and continues to experience success today by employing those ageless ideologies. Ms. Kuniski is a Dale Carnegie graduate of 2010 and since that time has coached four programs. She has over 35 years of management experience and has held an Executive level position for the past 20 years. Currently, Ms. Kuniski is the Director of Master Data Management at Overhead Door Corporation, a position she has assumed in June 2015. She spent the past 19 years employed by Michaels Stores, Inc as a Vice President of Vendor Management, where she managed supply chain optimization and quality assurance for the company. She oversaw a multi-million dollar budget and drove operational excellence for domestic and international vendor community of 800+ vendors resulting in a 99.84% shipment accuracy ratio. Over the course of her career with Michaels, Ms. Kuniski also held the responsibilities for Vendor and Facilities Management, Store Communication and Store Management. Ms. Kuniski received a Bachelor of Science degree in Fashion Merchandising from Penn State University and a Master of Business Administration from the University of Phoenix.

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